Goo Goo Goggles opened in 2001 in downtown Victoria, and has grown from humble beginnings into a place where glasses wearers can rejoice and glasses can trundle in a field of joy.

Our store is as unique as the frames we sell. The walls have been turned into a local art gallery, and there are stages in the back for musical performances. We have a one-of-a-kind decor and we like to give everything a good dose of personality.

If you wear glasses you should be having fun with it! We carry many bold and independent designers from all over the world that you won’t find anywhere else in Victoria. These include Theo, Anne et Valentin, Cazal, Moscot, Ahlem, Eyevan, Struktur,  and JF Rey 1985, with new lines always being added. Goo Goo is also a destination for vintage eyewear, being one of the only optical store in Victoria to carry old stock vintage frames. Our vintage collection includes frames from the 1920’s to the late 1980’s, with many classic styles that are fun and back in fashion.

Above all, we are here to help; help save Victoria and beyond from a life of boring glasses, help you not pay more than you need to, and help you make the best decision for your eyes. Our customer service is what we’re all about, if it needs fixing, adjusting, customizing, or magic, we can do it. We offer many types of repairs and our adjustments are always free.

Do you ever wish you knew someone, or knew someone who knew someone who could just give you glasses advice straight, and not charge you for the little things? Well now you do – you know us! Come see what a different type of optical store feels like.

Meet the staff at Goo Goo Googles.

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